Richard Wilke Interests

---

Richard Wilke had a 35-year career at leading brand consultancy Lippincott (www.lippincott.com), where for 20 years he was Director of Global Business Development.  In that role, he led efforts to pitch Lippincott services to CEOs, CMOs, Chief Experience Officers, and Chief Brand Officers of major and niche industry categories.  Representative brand transformation clients whom he helped to secure include Delta Air Lines, Walmart, Samsung, Southern Company, Ameriprise, CIBC and Saudi Aramco.

In retirement he established Richard Wilke Interests where he leverages his experience to guest lecture at the university undergraduate and graduate levels as well as advise consulting organizations on how to establish, manage and optimize their business development function 

Guest lecturing topics have included:

·  A broad range of branding and brand management subjects

·  The review and analysis of rebranding client’s RFPs and how to respond to them, including 

·  Presenting actual new business pitches 

·  Brand measurement tools

·  Case examples for major rebranding programs

·  Consulting firm realities and how to build and accelerate a successful career 

·  Creating and managing strong business relationships 

·  Best practices in selling professional services

Consulting organization advising topics have included:

·  New business function, organization and management

·  Creating a new business culture and mindset

·  Business development plans and training

·  Articulating/enhancing a consulting firm’s definition, positioning, USP and differentiators

·  Improving conversion rates, new business pitches and proposals

·  Pricing strategies 

Email address 

rhwilke1@gmail.com